If the second-hand market is to grow faster than fast fashion we need better take back or clothes collection systems.
In the last decade, the resale market (commonly referred to as the second and third-hand market) has grown by 3% and is projected to account for 11% of the fashion market by 2027. Actions taken by key figures in the industry suggest that resale might, in fact, have a bright future. At the V&A’s ‘Fashioned from the Nature’ conference, Claire Bergkamp, Worldwide Director of Sustainability and Innovation at Stella McCartney noted that the company is committed to encouraging the resale of their products. The luxury brand’s partnership with resale site, The RealReal, forms a part of the brand’s circular economy strategy and shows its commitment to the resale market. Other brands are hoping to do similar things. As part of the Global Fashion Agenda, 25 companies including Espirit and Zara have signed on to ‘increase the volume of used clothes sold’.
The benefits of reselling clothes
Diversion of market share to resale can have several positive implications for retailers, as well as the environment. For retailers and brands, it can introduce them to a new demographic of customers and grow their market share. Research shows that the second-hand market provides customer with opportunities to access brand that they would typically not be able to afford. Usually, this is thought to be true for luxury labels such as Stella McCartney, Gucci etc, however this is also true for mid-range products from the likes of Reiss and Whistles. Second-hand purchases from companies which are new to consumers can also act as a test of a brand. I was at the Workspace Business Insight dinner when a table mate told me about how her introduction to Cos came via second-hand buys. She reminded me that that was how I, too, was introduced to many brands I now buy at full price.
The secondhand market also has the potential to minimise brand’s, as well as the fashion industry’s, environmental footprint, as the reuse of clothes is a less energy and resource intensive process than production. In October 2018, The RealReal estimated that consignments (i.e. sale of its second-hand goods) undertaken between 2012 and 2017 has offset the equivalent of emissions from cars travelling “65 million miles”.
Continue reading “Why we need better clothes take back schemes”
The most perfect summer has come to an end. Even though some of us are still in denial; my friends and I barbecued in drizzle the other week and then picnicked along the canal at Granary Square the following weekend. The weather has been yo-yoing enough for us to pretend, but if the chilly mornings and evenings of late September are anything to go by, October is sure to bring with it cold.
Our wardrobes are set to change (if they haven’t started to already). It is about the time we trade single layers for doubles. Simple t-shirts for sweatshirts and turtle necks. And with the finite space available in most London homes, this means a new crop of clothes will end up in our “don’t want it”, “donate” or “bin” piles and will need new homes. Some of these clothes will eventually end up in landfill. In 2016, 300,000 tonnes of clothes were thrown into landfill, that is the equivalent of 375 million pairs of jeans (imagine!).You’re probably thinking…why should that figure matter to me?
Why you should recycle your clothes
Putting your clothes in the bin is losing you (and the economy) money. Retailers like H&M, Marks and Spencer’s and John Lewis have started paying customers to return their old clothes. This is because they recognise the value of these discarded clothes (approximately £120million worth of clothes go to landfill year on year). So now, you can save up to £50 on that dress or coat you’ve been dreaming about by using a retailer’s takeback scheme. To find retailers who have a clothing takeback programme, use the Impact Fashion app. Continue reading “Save money (and the environment), recycle your old clothes”
Nearly 5 years ago, Rana Plaza -the workplace of over -collapsed, killing over 1,100 people, injuring over 2000 workers, affecting the lives of many.
This tragedy which was avoidable brought some of the negative impacts of the fashion industry to the forefront of conversations. In response to Rana Plaza, Fashion Revolution was founded to “unite people and organisations to work together towards radically changing the way our clothes are sourced, produced and consumed.” Every year since, on the anniversary of the Rana Plaza collapse, people from across the globe come together to demand fashion businesses do better. This year is no different.
From April 23rd until the 29th, consumers are encouraged to use social media to ask brands about how they make clothes using the #WhoMadeMyClothes. While this hashtag is a staple of Fashion Revolution Week and way for us to show brands what we are in fact interested in change, Fashion Revolution Week also presents other opportunities for us to impact fashion. We have compiled a selection of events taking place during Fashion Revolution Week for people visiting or living in London: Continue reading “How to participate in Fashion Revolution Week”